Borouge and Borealis, leading providers of innovative plastics solutions for the global wire and cable industry, will be organizing on February 8, 2012, their inaugural Wire & Cable Academy in the Middle East, following the successful launch of the Academy in China in November 2011.
A large number of participants from leading cable manufacturers and suppliers in the UAE and Middle East are expected to attend the launch of the Academy next month. Due to be held in Dubai under the theme “Bringing energy all around”, the event will discuss the scope of collaboration to provide the wire and cable industry markets in the Middle East with the best and latest innovative solutions in the industry. Technical experts and international speakers will share their knowledge and the know-how with the participants. Building up on their strong connections with key stakeholders across the value chain, the event will provide Borouge and Borealis with an opportunity to reinforce their commitment to this region by demonstrating their latest innovative solutions for the wire and cable industry.
The Wire & Cable Academy was initiated by Borouge and Borealis three years ago to facilitate knowledge sharing between key value chain stakeholders as well as to enhance industry standards and support future developments of innovative wire and cable solutions.
“Our global Wire & Cable Academy provides a unique platform for experts to share knowledge and strengthen business relationships across the industry in the Middle East,” says Roland Janssen, Vice President Marketing – Wire & Cable at Borouge. “We want to increase awareness of the performance and reliability of the existing power delivery infrastructure and gain a better appreciation of the opportunities and challenges that result from developing a more reliable network."
Janssen adds that last year Borealis was awarded with the prestigious Frost and Sullivan 2011 Europe Product Leadership Award in the High Voltage Direct Current (HVDC) cable insulation market, honouring the high electrical breakdown properties of the Cross-Linked Polyethylene (XLPE) based insulation compound Superclean™ LE4253DC, bringing performance reliability improvements to High Voltage Direct Current (HVDC) cables.
The key wire and cable manufacturers, suppliers and experts participating in the event will have the opportunity to hold meetings with representatives of Borouge and Borealis, in addition to the significant topics that will be discussed during the event. Various important presentations will be delivered covering subjects such as energy development in Europe and relationship with Middle East, Transco experience of OC (Open Circuit) and UG (Underground) for HV/EHV (High Voltage/Extra High Voltage), EHV and HV undergrounding, WTR and MV related topic, high performing medium and high voltage XLPE cable manufacturing and new innovations, and the importance of high standard cable for cable manufacturers.
Together, Borouge and Borealis have pioneered advances in insulation systems and jacketing solutions for both energy and communication cables through various global brands, which include Supercure™, Visico/Ambicat™, Borcell™, Borstar® and Casico™. The two companies deliver step-change technological solutions along the value chain that respond directly to needs for production, installation and cable system lifetime enhancements.
For further information, please contact:
Craig Halgreen, Vice President, Global Communications, Borouge
Tel. +971 2 6070807, email@example.com
Katinka Brodahl, Regional Communications Manager - Asia South, Borouge
Tel. +65 6311 4252, Katinka.Brodahl@borouge.com
Borealis and Borouge Business Units Wire and Cable
Borealis is the world’s leading provider of innovative, value creating plastics solutions for the wire and cable industry. Our solutions are customer-driven and designed to satisfy the industry’s continuously evolving demands for higher technical performance. They can be found in the most challenging extra high voltage (EHV) and high voltage (HV) cable applications, as well as medium voltage (MV) and low voltage (LV) energy transmission and distribution cables, building wires, and communications cables. In answer to the need for production, installation and cable-system lifetime enhancements, we create the innovation links that secure world-class, step-changing solutions and benefit the whole wire and cable value chain.
About Borealis and Borouge
Borealis is a leading provider of chemical and innovative plastics solutions that create value for society. With sales of EUR 6.3 billion in 2010, customers in over 120 countries, and around 5,100 employees worldwide, Borealis is owned 64% by the International Petroleum Investment Company (IPIC) of Abu Dhabi and 36% by OMV, the leading energy group in the European growth belt. Borealis is headquartered in Vienna, Austria, and has production locations, innovation centres and customer service centres across Europe and the Americas.
Through Borouge, a joint venture between Borealis and the Abu Dhabi National Oil Company (ADNOC), one of the world’s major oil and gas companies, the company’s footprint reaches out to the Middle East, Asia Pacific, the Indian sub-continent and Africa. Established in 1998, Borouge employs approximately 1,600 people, has customers in more than 50 countries and its headquarters are in Abu Dhabi in the UAE and Singapore.
Building on Borealis’ unique Borstar® technology and their more than 50 years experience in polyolefins, Borealis and Borouge provide innovative, value creating plastics solutions for the infrastructure (pipe systems and power and communication cables), automotive and advanced packaging markets. In addition, Borealis offers a wide range of base chemicals from melamine and fertilizer to phenol and acetone.
Today, Borealis and Borouge have a manufacturing capacity of over 5.4 million tonnes of polyolefins (polyethylene and polypropylene) per year having recently completed a 1.5 million tonnes capacity expansion in Abu Dhabi. The Borouge 3 plant expansion will be completed at the end of 2013 with a further capacity of 2.5 million tonnes per year (t/y) being fully operational in mid-2014. The companies continue to invest to ensure that their customers throughout the value chain and across the globe; can always rely on product quality, consistency and security of supply.
Borouge and Borealis are committed to the principles of Responsible Care® and proactively contribute to addressing the world’s water and sanitation challenges through their Water for the World™ initiative.
For more information visit:
Supercure™, Visico/Ambicat™, Borcell™, Casico™ and Water for the World™ are trademarks of the Borealis group.
Borstar® is a registered trademark of the Borealis group