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Visitors to Wire China 2010 can experience first-hand why wire and cable manufacturers across the globe are choosing advanced insulation, semi-conductive and jacketing materials from Borouge and Borealis, leading providers of innovative, value creating plastics solutions for the wire and cable industry.



In addition to their stand at the exhibition, Borouge and Borealis will be presenting at the adjacent SECRI conference in Shanghai on September 22 and promoting their complete solution for enhanced performance medium voltage cable systems. In addition, they will be proving their superior track record for cross-linkable polyethylene (XLPE) solutions in the power cables segment, particularly in the high voltage direct current (HVDC) cable market.


Borouge and Borealis commit to the increasing global demand for XLPE through their current and future investments. Borealis’ high pressure LDPE (low density polyethylene) plant in Sweden was officially inaugurated in June 2010 and a similar plant producing 350,000 tonnes of LDPE per year will be built in Ruwais, Abu Dhabi, as part of the Borouge 3 expansion project. This investment in LDPE production planned for the end of 2013 spearheads Borouge’s ability to also manufacture innovative XLPE solutions for the global wire and cable market.


At Wire China 2010, both companies will present a number of customer projects that demonstrate the benefits of their Supercure™ and Superclean™ insulation and Supersmooth™ semiconductor XLPE compounds, and Borstar® high density PE (HDPE) for jacketing. In combination, the materials offer superior cleanliness, consistent electrical performance and protection from environmental factors to assure continuous and high level cable performance of the power supply network.


“Cable durability is especially important for those customers serving the high voltage cable market where the need for cables that deliver consistent, high performance under extreme electrical stresses is crucial,” comments Michael Bjorn, Borouge’s Vice President for Wire and Cable. “Also, we are excited about the addition of XLPE production capacity at our polyolefins plant in the Middle East which will allow us to satisfy even more the growing global customer demand for wire and cable products.”




For further information, please contact:

Craig Halgreen, Vice President, Global Communications, Borouge

Tel. +971 2 6070807,

Maggie Chen, Trade Media Relations, Borouge

Tel. +86 21 6137 6805,


About Borouge and Borealis

Borealis is leading provider of chemical and innovative plastics solutions that create value for society. With sales of EUR 4.7 billion in 2009, customers in over 120 countries, and 5,200 employees worldwide, Borealis is owned 64% by the International Petroleum Investment Company (IPIC) of Abu Dhabi and 36% by OMV, the leading energy group in the European growth belt. Borealis is headquartered in Vienna, Austria, and has production locations, innovation centres and customer service centres across Europe and the Americas.

Through Borouge, a joint venture between Borealis and the Abu Dhabi National Oil Company (ADNOC), one of the world’s major oil and gas companies, the company’s footprint reaches out to the Middle East, Asia Pacific, the Indian sub-continent and Africa. Established in 1998, Borouge employs approximately 1,600 people, has customers in more than 50 countries and its headquarters are in Abu Dhabi in the UAE and Singapore.

Building on Borealis’ unique Borstar® technology and their experience in polyolefins of more than 50 years, Borealis and Borouge provide innovative, value creating plastics solutions for the infrastructure (pipe systems and power and communication cables), automotive and advanced packaging markets. In addition, Borealis offers a wide range of base chemicals from melamine and plant nutrients to phenol and acetone.

Today, Borealis and Borouge have a manufacturing capacity of over 5.4 million tonnes of polyolefins (polyethylene and polypropylene) per year of which 26% are the result of a recently completed capacity expansion in Abu Dhabi. An additional 2.5 million tonnes per year is scheduled for completion by the end of 2013, creating the world’s largest integrated polyolefins plant. The companies continue to invest to ensure that their customers throughout the value chain, around the world, can always rely on superior products and security of supply.

Borealis and Borouge are committed to the principles of Responsible Care® and proactively contribute to addressing the world’s water and sanitation challenges through their Water for the World™ initiative.

Learn more about

Borouge at

Borealis at

Water for the World at

Borstar is a trademark of Borealis A/S. Shaping the Future with Plastics is a trademark of Borealis A/S

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