Borouge presented its innovative and value creating plastics solutions at the ADNOC and its Group of Companies exhibition held at the UAE Pavilion in the 2010 EXPO in Shanghai, China, from October 3 to 9, 2010. The exhibition was officially opened on Sunday October 3 by ADNOC’s Petrochemicals Director and Chairman of Borouge’s Marketing Company, H.E. Rashed Saud Al Shamsi and the UAE's Consul General in Shanghai, H. E. Noora Juma.
Borouge management at the opening of the ADNOC Pavilion at the EXPO 2010 [left to right] Adel Ali Al Fahim, Regional Communications Manager Middle East – Obaid Saeed Al Dhaheri, VP International Affairs – Hisham Abbas, Borouge Board Member – Rashed Saud Al Shamsi, Chairman of Borouge Marketing Company – William Yau, CEO of Borouge Marketing Company – Craig Halgreen, VP Global Communications – Andy Liu, Regional General Manager Asia North
During the week-long exhibition, Borouge presented its range of products with a focus on its environmentally-friendly solutions for the automotive market. Last year China became the world’s largest car producer and first-half sales this year are up 47 per cent compared with the same period last year.
Together with Borealis, Borouge provides compounded polypropylene resins to the global automotive market. Part of the exhibition was the Smart®fortwo, the first commercialised car to have full body panels manufactured from polypropylene. It was specifically developed to meet the stringent aesthetic, safety and environmental requirements of the manufacturer. With this innovative plastics solution, the Smart®fortwo provides a significant reduction in overall vehicle weight with 15% and as such lower CO2 emissions, adding to the environmental friendliness of the car.
Earlier this year, Borouge inaugurated its manufacturing plant in Shanghai, with an annual capacity of 50,000 tonnes for compounding resins specifically for the growing automotive and appliance industries, and is now planning a second compounding plant, more than twice the size, to be built in Guangzhou.
China has become the single largest market for polyethylene and polypropylene with approximately 30 million tonnes set to be consumed in 2010 and therefore is an important market for Borouge, a leading provider of innovative plastics
solutions for pipe systems, wires and cables, automotive components and advanced packaging.
Borouge is a joint venture between ADNOC, one of the world’s largest oil and gas companies, and Austria based Borealis, a leading provider of chemical and innovative plastics solutions.
For further information, please contact:
Craig Halgreen, Vice President, Global Communications, Borouge
Tel. +971 2 6070807, firstname.lastname@example.org
Maggie Chen, Communications Manager, Borouge
Tel. +86 21 6137 6805, email@example.com
Borouge is a leading provider of innovative, value creating plastics solutions. A joint venture between the Abu Dhabi National Oil Company (ADNOC), one of the world’s major oil and gas companies, and Austria based Borealis, a leading provider of chemical and innovative plastics solutions, Borouge is a groundbreaking international partnership at the forefront of the next generation of plastics innovation.
Borouge has its headquarters in the United Arab Emirates and Singapore, employs approximately 1,600 people representing more than 40 nationalities and serves customers in more than 50 countries across the Middle East, Asia-Pacific, Indian sub-continent and Africa.
Building on Borealis’ unique Borstar® technology and experience in polyolefins for more than 50 years, Borouge provides innovative, value creating plastics solutions for the infrastructure (pipe systems, and power and communication cables), automotive and advanced packaging markets.
In 2010 Borouge tripled its annual production capacity in Abu Dhabi to 2 million tonnes and an additional 2.5 million tonnes per year is scheduled for completion by the end of 2013 to create the world’s largest integrated polyolefins plant. Borouge is also investing in plants and logistics hubs in Asia and an Innovation Centre in Abu Dhabi. Today Borouge and Borealis manufacture over 5.4 million tonnes of polyethylene and polypropylene annually. Focused on Value Creation through Innovation they ensure that their customers throughout the value chain, around the world, can always rely on superior products and security of supply.
Borouge is committed to the principles of Responsible Care® and together with Borealis proactively contributes towards addressing the world’s water and sanitation challenges through their Water for the World™ initiative.
For more information visit:
Water for the World: www.waterfortheworld.net