Sign In
Back Print


Borouge, a leading provider of innovative, value creating plastics solutions, has appointed Wim Roels to lead its Marketing Company (Borouge Pte) based in Singapore with effect from July 1, 2011. Wim Roels replaces William Yau who will move to Borealis as Senior Vice President for Commercial Excellence.


Appointed to drive forward the further growth of Borouge together with Abdulaziz Alhajri, CEO of Abu Dhabi Polymers - Borouge, Wim Roels comes with broad experience in production, innovation and business management. Prior to joining Borouge he was the Senior Vice President for Borealis’ Business Unit Film and Fibre and his previous managerial roles include Vice President for the Moulding Business Unit, Vice President for Innovation and Technology and leading the production operations of Borealis in Belgium. Wim Roels is a Belgium citizen and started his career in the polyurethane and phenolic foams business in 1984, and in 1989 he joined Borealis as a Technical Service and Development Engineer for moulding applications, and later as Research Centre Manager in Porvoo, Finland.


“We would like to express our appreciation to William Yau for his contribution over the past three years, wish him all the best for his new position within Borealis”, says Rashed Saud Al Shamsi, Chairman of the Board of Borouge’s Marketing Company. “We congratulate Wim Roels on his appointment as CEO of Borouge’s Marketing Company. Based on his broad experience in production, innovation and business management, he is clearly the right person to contribute to the growth of Borouge.”





For further information, please contact:

Craig Halgreen, Vice President, Global Communications, Borouge
Tel.  +971 2 6070807,

Adel Al Fahim, Regional Communications Manager, Borouge

Tel. +9712 6070805,


About Borouge

Borouge is a leading provider of innovative, value creating plastics solutions. A joint venture between the Abu Dhabi National Oil Company (ADNOC), one of the world’s major oil and gas companies, and Austria based Borealis, a leading provider of chemical and innovative plastics solutions, Borouge is a groundbreaking international partnership at the forefront of the next generation of plastics innovation.

Borouge has its headquarters in the United Arab Emirates and Singapore, employs approximately 1,600 people representing more than 40 nationalities and serves customers in more than 50 countries across the Middle East, Asia-Pacific, Indian sub-continent and Africa.

Building on Borealis’ unique Borstar® technology and experience in polyolefins for more than 50 years, Borouge provides innovative, value creating plastics solutions for the infrastructure (pipe systems, and power and communication cables), automotive and advanced packaging markets.

In 2010 Borouge tripled its annual production capacity in Abu Dhabi to 2 million tonnes and an additional 2.5 million tonnes per year will be introduced by mid-2014 to create the world’s largest integrated polyolefins plant. Borouge is also investing in plants and logistics hubs in Asia and an Innovation Centre in Abu Dhabi. Today Borouge and Borealis have a manufacturing capacity of over 5.4 million tonnes of polyethylene and polypropylene annually. Focused on Value Creation through Innovation they ensure that their customers throughout the value chain, around the world, can always rely on superior products and security of supply.

Borouge is committed to the principles of Responsible Care® and together with Borealis proactively contributes towards addressing the world’s water and sanitation challenges through their Water for the World™ initiative.

Visit and see how we are Shaping the Future with Plastics.  

Learn more about

Borouge at

Borealis at

Water for the World at


Attchments :
2011 06 29 Borouge appoints new CEO for its Marketing Company (Arabic).doc    
  All News >>