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Wire SEA 2011

BITEC Bangkok | Hall 104, Stand C01

September 13 – 15, 2011

Bangkok, Thailand


At the 3rd international WIRE Southeast Asia trade fair in Bangkok, visitors will experience why wire and cable manufacturers across the globe are choosing advanced insulation, semi-conductive and jacketing materials from Borouge and Borealis, leading providers of innovative, value creating plastics solutions to the global wire and cable industry.


Both companies will exemplify a number of customer projects, such as the cable project for Singapore’s LV power distribution for three key developments being the Changi Airport, the Marina barrage and the MRT system. For these projects, Tai Sin Electric has chosen the Visico™/Ambicat ™ cable insulation solution delivering reduced complexity and high productivity without any compromises in cable quality and performance.


Borouge and Borealis commit to the increasing global demand for XLPE through their current and future investments. Borealis’ high pressure LDPE (low density polyethylene) plant in Sweden was officially inaugurated in June 2010 and a similar plant producing 350,000 tonnes of LDPE per year will be built in Ruwais, Abu Dhabi, as part of the Borouge 3 expansion project. This investment in LDPE production planned by mid of 2014 spearheads Borouge’s ability to also manufacture innovative XLPE solutions for the global wire and cable market.


The supply in the Southeast Asia markets is being strengthened with the establishment of the logistics hub in Singapore, providing improved and flexible responsiveness to the South East Asia customer demands, as well as consistency and security of supply.


Together they supply materials for a wide range of energy transmission and distribution cables from low voltage (LV) to extra-high voltage (EHV), as well building wires and fibre optic, coaxial and symmetrical communication cables, under the brand names Superclean™, Supercure™, Supersmooth ™, Visico/Ambicat™, Borstar®, Borcell™ and Casico™. With more than 50 years of experience, Borealis and Borouge provide consistently high quality polyolefins compounds for the wire and cable industry.

“Borouge and Borealis have high-quality productivity solutions that enable Southeast Asian cable makers to produce quality cables according to the highest industry standards, while maximizing the output potential of their processing equipment.” comments Michael Bjorn, Borouge’s Vice President for Wire and Cable. “The addition of XLPE production capacity at our polyolefins plant in the Middle East in 2014 will enable us to satisfy even more the growing global customer demand for wire and cable plastics solutions.”




For further information, please contact:

Craig Halgreen, Vice President, Global Communications, Borouge
Tel.  +971 2 6070807,
Katinka Brodahl, Regional Communications Manager - Asia South, Borouge

Tel. +65 6311 4252,


About Borouge and Borealis

Borealis is a leading provider of chemical and innovative plastics solutions that create value for society. With sales of EUR 4.7 billion in 2009, customers in over 120 countries, and 5,200 employees worldwide, Borealis is owned 64% by the International Petroleum Investment Company (IPIC) of Abu Dhabi and 36% by OMV, the leading energy group in the European growth belt. Borealis is headquartered in Vienna, Austria, and has production locations, innovation centers and customer service centers across Europe and the Americas.


Through Borouge, a joint venture between Borealis and the Abu Dhabi National Oil Company (ADNOC), one of the world’s major oil and gas companies, the company’s footprint reaches out to the Middle East, Asia Pacific, the Indian sub-continent and Africa. Borouge employs approximately 1,600 people and has customers in more than 50 countries. Its headquarters are in Abu Dhabi in the UAE and Singapore.


Building on Borealis’ unique Borstar® technology and experience in polyolefins of more than 50 years, Borealis and Borouge provide innovative, value creating plastics solutions for the infrastructure (pipe systems and power and communication cables), automotive and advanced packaging markets. In addition, Borealis offers a wide range of base chemicals from melamine and plant nutrients to phenol and acetone

Today Borouge and Borealis have a manufacturing capacity of over 5.4 million tonnes of polyethylene and polypropylene annually of which 26% are the result of a recently completed capacity expansion in Abu Dhabi. An additional 2.5 million tonnes per year is scheduled for completion by the end of 2013 to create the world’s largest integrated polyolefins plant. The companies continue to invest to ensure that their customers throughout the value chain, around the world, can always rely on superior products and security of supply.


Borealis and Borouge are committed to the principles of Responsible Care® proactively contribute towards addressing the world’s water and sanitation challenges through their Water for the World™ initiative.


Learn more about

Borouge at

Borealis at

Water for the World at


Supercure, Visico/Ambicat, Casico and Borcell are trademarks of Borealis group.

Borstar is a registered trademark of Borealis group.

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