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The Wire and Cable Academy of Borealis and Borouge, leading providers of innovative plastics solutions for the global wire and cable industry, was initiated three years ago with the objective to facilitate knowledge sharing between key value chain stakeholders as well as to enhance industry standards and support future developments of innovative Wire and Cable solutions. There are now several academies around the world with programmes tailored to each region. Events have already been staged in Brazil, US and Russia while more are planned in South Africa and China this year, and Dubai in February 2012.


For the first time, with their global Wire and Cable Academy, Borouge and Borealis, will organise together with SECRI (Shanghai Electric Cable Research Institute) the 2011 Annual Technical Conference of CES (China Electrotechnical Society) W&C (Wire and Cable) Committee, inviting its members to discuss the latest technologies in the Wire and Cable industry at Westin Hotel in Fuzhou on November 10-13, 2011.


Leading Wire and Cable industry experts will highlight during the conference today’s challenges related to submarine cables and High Voltage Direct Current (HVDC) technology and their applications, sharing their extensive knowledge and providing the audience with fundamental know-how.


Presentations will cover subjects such as offshore power transmission from a cable maker’s perspective, performance and reliability of the current power infrastructure, challenges of undergrounding high voltage and extra high voltage cables, as well as HVDC cable technology, specification and experience in installation and testing in China. The conference participants will also have the opportunity to tour the Nanping Sun Cable state-of-art cable plant in Fujian and the Fuzhou Power Utility for submarine cable projects.


 “Our global Wire and Cable Academy provides a unique platform for experts to share knowledge and strengthen business relationships across the industry and we are pleased to initiate it in China,” says Michael Bjorn, Vice President for Borouge Wire and Cable. He adds that Borealis has recently been awarded with the prestigious Frost and Sullivan 2011 Europe Product Leadership Award in the HVDC cable insulation market, honoring the high electrical breakdown properties of the crosslinked polyethylene (XLPE) based insulation compound Superclean™ LE4253DC, bringing performance reliability improvements to HVDC cables.


“We want to increase awareness of the performance and reliability of the existing power delivery infrastructure and gain a better appreciation of the opportunities and challenges that result from developing a more reliable network,” continues Bjorn.


Being global long term reliable partners in the plastics-based solutions for the Wire and Cable industry, Borealis and Borouge provide a broad range of innovative and quality solutions for low to extra high voltage power cables and all major types of communication cables that improve productivity for their customers. Together they have pioneered advances in insulation systems and jacketing solutions for both energy and communications cables through various global brands, which include Supercure™, Visico/Ambicat™, Borcell™, Borstar® and Casico™. The two companies deliver step-change technological solutions along the value chain that respond directly to needs for production, installation and cable system lifetime enhancements.





For further information, please contact:
Craig Halgreen, Vice President, Global Communications, Borouge
Tel.  +971 2 6070807,

Katinka Brodahl, Regional Communications Manager - Asia South, Borouge
Tel. +65 6311 4252,


Borealis and Borouge Business Units Wire and Cable

Borealis is the world’s leading provider of innovative, value creating plastics solutions for the wire and cable industry. Our solutions are customer-driven and designed to satisfy the industry’s continuously evolving demands for higher technical performance. They can be found in the most challenging extra high voltage (EHV) and high voltage (HV) cable applications, as well as medium voltage (MV) and low voltage (LV) energy transmission and distribution cables, building wires, and communications cables. In answer to the need for production, installation and cable-system lifetime enhancements, we create the innovation links that secure world-class, step-changing solutions and benefit the whole wire and cable value chain.


About Borealis and Borouge

Borealis is a leading provider of chemical and innovative plastics solutions that create value for society. With sales of EUR 6.3 billion in 2010, customers in over 120 countries, and around 5,100 employees worldwide, Borealis is owned 64% by the International Petroleum Investment Company (IPIC) of Abu Dhabi and 36% by OMV, the leading energy group in the European growth belt. Borealis is headquartered in Vienna, Austria, and has production locations, innovation centres and customer service centres across Europe and the Americas.

Through Borouge, a joint venture between Borealis and the Abu Dhabi National Oil Company (ADNOC), one of the world’s major oil and gas companies, the company’s footprint reaches out to the Middle East, Asia Pacific, the Indian sub-continent and Africa. Established in 1998, Borouge employs approximately 1,600 people, has customers in more than 50 countries and its headquarters are in Abu Dhabi in the UAE and Singapore.

Building on Borealis’ unique Borstar® technology and their more than 50 years experience in polyolefins, Borealis and Borouge provide innovative, value creating plastics solutions for the infrastructure (pipe systems and power and communication cables), automotive and advanced packaging markets. In addition, Borealis offers a wide range of base chemicals from melamine and fertilizer to phenol and acetone.

Today, Borealis and Borouge have a manufacturing capacity of over 5.4 million tonnes of polyolefins (polyethylene and polypropylene) per year having recently completed a 1.5 million tonnes capacity expansion in Abu Dhabi. The Borouge 3 plant expansion will be completed at the end of 2013 with a further capacity of 2.5 million tonnes per year (t/y) being fully operational in mid-2014. The companies continue to invest to ensure that their customers throughout the value chain and across the globe; can always rely on product quality, consistency and security of supply.

Borouge and Borealis are committed to the principles of Responsible Care® and proactively contribute to addressing the world’s water and sanitation challenges through their Water for the World™ initiative.


For more information visit:

Supercure™, Visico/Ambicat™, Borcell™, Casico™ and Water for the World™ are trademarks of the Borealis group.

Borstar® is a registered trademark of the Borealis group.


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