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2/5/2002
Borouge’s new petrochemical complex in the United Arab Emirates (U.A.E)

Borouge’s new petrochemical complex in the United Arab Emirates (U.A.E), is running well, after one month of operations. Borouge, a joint venture between Abu Dhabi National Oil Company of the U.A.E, and Borealis A/S, one of Europe’s largest polyolefin producers, successfully started up the US$1.2 billion facility in late 2001.

The 260-hectare complex consists of a 600,000 tonne/year ethylene cracker and two Borstar bimodal polyethylene lines, with an annual production of 450,000 tonnes, making it amongst the largest production facilities in the region. To date, the cracker operation is approaching full production capacity and the Borstar PE lines are steadily increasing output.

The plant will specialise in producing high-, medium-, and linear low-density polyethylene using Borealis’ proprietary Borstar technology to meet the exacting needs of the packaging and pipe industries in the Middle East and Asia Pacific.

“The smooth start-up of the Borstar plant is a historical milestone for Borouge,” said Mr Hubert Puchner, Chief Executive Officer, Borouge Pte Ltd. “It enables us to set a new industry standard by supplying raw materials that are substantially stronger and more easily processed than conventional ones, thereby allowing for material savings of up to 30 per cent.”

Borouge’s immediate goal is to launch and market its Borstar products successfully, and capture its targeted market share in its key markets, said Mr Puchner, who aims to develop Borouge into a market leader in polyethylene for pipes, wire & cable, and film applications.

Since its establishment four years ago, Borouge has been actively pre-marketing its products in the Middle East, the Indian subcontinent, Australia and the Far East. A significant quantity of its bimodal polyethylene has already been placed in the market.

Moving forward, Borouge’s sales and marketing efforts will leverage on the extensive sales offices spread over Abu Dhabi, Hong Kong SAR, Shanghai, Beijing, Mumbai, and Beirut, as well as agents in Australia, New Zealand, Egypt, Pakistan, Taiwan and Thailand.

 

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