Borouge showcased its innovative, value creating plastics solutions at China’s “Ningxia International Investment and Trade Fair 2012” and the “2nd China-Arab States Economic and Trade Forum” which took place from September 12-16, 2012, in Yinchuan, the capital and largest city of the autonomous Chinese Ningxia region.
Borouge participated in the two events as part of the UAE delegation led by H.E. Sheikha Lubna bint Khaled Al Qasimi Minister of Foreign Trade. Representing ADNOC and its Group of Companies, Borouge was a key exhibitor in the UAE pavilion which also included displays of the major UAE companies such as Abu Dhabi Economic Development Department, Etihad Airways, Khalifa Industrial Zone in Abu Dhabi (KIZAD), Dubai Economic Council and a number of UAE date producing companies.
Organised by the Chinese Ministry of Commerce in cooperation with the China Council for the Promotion of International Trade (CCPIT) and the People’s Government of Ningxia Hui Autonomous Region, the fairs aimed to further promote economic and trade cooperation and friendly exchanges between China and countries of the world, Arab states and other Islamic countries in particular. Held under the theme “Friendship, Cooperation and Development”, the trade fair and forum were attended by senior Chinese government officials and representatives of major economic entities and trade organisations, ambassadors and businessmen.
The two events provided a good opportunity for Borouge and other participating UAE companies to hold discussions with their Chinese counterparts to expand mutual investments and strengthen economic and commercial ties and exchange between China and the Arab and Islamic countries. A number of high-level workshops on activating China-Arab states economic, trade and cultural ties, as well as international energy and financial cooperation were also arranged. Representatives of Borouge and the UAE companies held meetings with their Chinese counterparts to discuss the possibilities of establishing business partnerships and setting up projects in both countries.
China is one of the important business areas for Borouge in Asia-Pacific, and due to its importance Borouge has been expanding its manufacturing, marketing, sales and innovative footprint in key cities including Beijing, Shanghai, Guangzhou and Hong Kong SAR. The UAE too is a significant market for the Chinese due to its abundant strategic resources.
H.E. Li Keqiang Vice Premier of the State Council in China, H.E. Omar Ahmad Al Bitar UAE Ambassador to China, H.E. Sheikha Lubna bint Khaled Al Qasimi UAE Minister of Foreign Trade, and Rashed Saud Al Shamsi Chairman of Borouge’s Marketing & Sales Company checking Borouge’s innovative plastics solutions at China’s Ningxia International Investment and Trade Fair.
Wim Roels, CEO of Borouge’s Marketing & Sales Company delivering his speech at the exhibition
Borouge Leadership team in front of the Company’s stand at China’s Ningxia International Investment & Trade Fair