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Borouge and Borealis, leading providers of chemical and innovative plastics solutions, demonstrated their wide range of solutions that contribute to addressing the sustainability, processing and end-use performance challenges of Eurasia’s manufacturing sectors at Plast Eurasia exhibition held in Istanbul, Turkey, from November 29 – December 2, 2012.
H.E. Saif Al Shamsi UAE Consul General in Istanbul, Turkey, visited the Borouge’s and Borealis’ stand at Plast Eurasia 2012 exhibition and met with representatives from the two companies who briefed him about their contributions in supporting the global plastics industry. Borouge’s representatives in the exhibition included Hussain Sultan Lootah Senior Vice President Middle East Africa, Hazeem Al Suwaidi Vice President Sales Middle East Africa, and other senior marketing and sales officials. 
Advanced applications which are making everyday life easier were put on display at the two companies’ stand. These applications made of Borouge’s and Borealis’ polyolefin solutions enhance product capabilities and aesthetics whilst delivering time and resource savings to plastics processors and end product manufacturers for the advanced packaging, healthcare, mobility and infrastructure sectors. Incorporating the latest polypropylene (PP) and polyethylene (PE) materials, the featured applications reflect Borouge’s and Borealis’ commitment in supporting high quality and differentiation alongside more efficient and environmentally sustainable manufacturing.
Responding to meet the increasing market demand for more customer convenience and design-appeal in the advanced packaging sector, both companies introduced their two new PP compounds for film transparent applications Borpeel™ WD955CF and Steripeel™ WE950CF at the exhibition. Other new grades such as BorPure™ RF490MO, BorPure™ RJ766MO and Bormod™ BH381MO were also presented at the stand. They use the proprietary Borealis Nucleation Technology (BNT) for improving the properties and performance of PP for rigid lightweight packaging and enabling greater productivity through faster processing, energy savings and moulding cycle time reductions.
In addition to their lightweight moulded packaging solutions, Borouge and Borealis presented their full range of Bormed™ polyolefins which meet the challenging needs of primary pharmaceutical and diagnostic packaging for the healthcare sector.
Innovative components and applications made of the added-value of Xmod™ short glass fibre (SGF) reinforced PP compounds were also appreciated by the global automotive original equipment manufacturers (OEMs) and Tier One suppliers. The Xmod™ GB477HP compound, for example, provide a viable alternative to traditional, higher-density engineering plastics and offer comparable mechanical properties, sound-dampening advantage, weight reduction potential and processing performance benefits. This grade is used for front end carriers, pedal carriers and tailgate carriers.
Reflecting their on-going support for sustainability and high-performance within the pipe sector, Borouge and Borealis presented their new family of products intended for drip irrigation applications, Borstar® Aquility™. The new tailored PE materials optimise productivity and rationalise costs for producers in the creation of water-saving, thin wall drip irrigation pipes and tapes.
The two companies showcased their newest and recently launched Borlink™ for the wire and cable sector. Offering a complete global package of power materials, experience, knowledge and support, Borlink™ is a wire and cable industry-wide platform cross-linking the technology, products and expertise to connect networks and grids as well as people and their access to energy.
“Plastics play an essential role in improving our quality of life for example by providing access to clean water or reducing emissions from automobiles,” commented Alfred Stern Borealis Executive Vice President Polyolefins. “We are taking active steps to improve the possibilities for manufacturers in this region to benefit from our innovative solutions as exemplified by the end products on display on our stand.”
“Borouge and Borealis are committed to supporting the demand growth in the Eurasian markets,” said Hussain Sultan Lootah Senior Vice President Middle East Africa at Borouge. “We aim to take the region’s plastics processors, manufacturers and brand owners a step closer to achieve the efficiency, high-quality and environmental-related benefits they need to be sustainable within their markets.”

H.E. Saif Al Shamsi UAE Consul General in Istanbul, Turkey, is briefed by Hussain Sultan Lootah Senior Vice President Middle East Africa about Borouge’s leading role in supporting the plastics industry.
H.E. Saif Al Shamsi UAE Consul General in Istanbul, Turkey, in a group photo with Borouge and Borealis representatives at the stand
Hussain Sultan Lootah Senior Vice President Middle East Africa handing over a commemorative gift to H.E. Saif Al Shamsi UAE Consul General in Istanbul, Turkey
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