Sign In
Back Print
Reinforcing its commitment to sustainability development, Borouge, a leading provider of innovative, value creating plastics solutions, demonstrated its wide scope of polyolefin solutions for sustainable infrastructure applications including reliable pipeline systems and durable wires and cables at the 15th Water, Energy, Technology and Environment Exhibition (WETEX).
Officially opened by H.H. Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of The Supreme Council of Energy in Dubai, the event brings together more than 1,000 exhibiting companies from over 30 countries. WETEX 2013 is organised by the Dubai Electricity & Water Authority (DEWA) under the theme ‘Sustainable Development for All’ at the Dubai International Convention and Exhibition Centre on April 15-17, 2013.
H.H. Sheikh Ahmed Bin Saeed Al Maktoum toured the exhibition accompanied by H.E. Suhail Mohammed Al Mazroui UAE Minister of Energy, H.E. Rashid Ahmed bin Fahad UAE Minister of Environment and Water and H.E. Mohammed Ibrahim Al Shaibani Director General of the Dubai Ruler’s Court. The Sheikhs visited Borouge stand where they were received by Rashed Saud Al Shamsi Chairman of Borouge’s Marketing & Sales Company, Wim Roels CEO Borouge’s Marketing & Sales Company, and Hussain Sultan Lootah Borouge Senior Vice President Middle East Africa. Lootah briefed H.H. Sheikh Ahmed Bin Saeed Al Maktoum about Borouge’s innovative plastics solutions that significantly contribute to enhancing infrastructure sustainability and explained how Borouge’s sustainable solutions were used in various mega projects in the UAE.
As a venue for the world’s leading players in the water, energy and environment technology industries, Borouge showcased at WETEX its portfolio of differentiated range of polyethylene (PE) and polypropylene (PP) innovative solutions that contribute to enhancing sustainable infrastructural development, addressing global challenges and ensuring an improved environmental footprint. The solutions displayed at Borouge stand are reflected in samples of durable plastic pipes that help secure access to safe water and sanitation and are used for industrial applications, as well as lightweight plastics that are used as insulation and jacketing for wires and cables enabling access to the ever-increasing demand for energy.
“The event is an ideal platform for Borouge to highlight our commitment to sustainability by demonstrating our innovative solutions that ensure durability and reliability of infrastructure applications including pipelines and wires and cables,” said Hussain Sultan Lootah. “Participating as one of the strategic sponsors of WETEX 2013, we emphasise our leading role as a long-term partner to our customers in the region and our commitment to keep providing the local and regional markets with sustainable solutions that are known for its processing characteristics, lower maintenance, lower installation costs, longer product lifetimes, increased safety and leakage free.”
Borouge is recognised as a leading player in the pipe market with the durable pipe solutions. Our product range currently includes BorSafe™ PE for pressure pipes and fittings, Borcoat™ PE and PP for steel pipe coating, PPR and BorPEX for hot and cold water installations, BorECO™ PP for gravity, sewage, storm water and industrial pipe systems and the freshly launched Borstar® Aquility™ for drip irrigation. Furthermore, Borouge pipe team works closely with customers and other key value chain members to pioneer new and demanding applications for polyolefin (PO) pipes. The Borouge Innovation Centre, which will be operational this year as well as our cooperation with Borealis, will enable another step change in this commitment to sustainable solutions for infrastructure around the world.
“As far as water conservation is concerned, WETEX gives us a chance to highlight the successful projects we participated in different parts of the world through the Water for the World™ programme,” explained Lootah. “Initiated in 2007 together with Borealis, the programme helped some 300,000 people around the world have access to safe drinking water and sanitation.”
Borouge is also a leading provider of innovative sustainable solutions for the global wire and cable industry. In addition to showcasing its latest innovations for advanced insulation, semi-conductive and jacketing materials for cables, Borouge highlighted its high productivity solutions that enable cable makers to manufacture quality cables according to the highest industry standards. Committing to meet the increasing demand for cross-linkable polyethylene (XLPE), Borouge will be producing 350,000 tonnes of low density polyethylene (LDPE) per year at its new plant being built in Ruwais, Abu Dhabi, as part of the Borouge 3 expansion project due to be operational in 2014. This investment spearheads Borouge’s ability to manufacture innovative XLPE solutions for the global wire and cable market.
The WETEX exhibition attracts key players in the pipe and wire and cable industries including manufacturers, suppliers, energy experts, investors and engineers to exchange views and share experiences and introduce the latest innovations and technologies in the energy, water, technology and environment sectors.
Borouge was established in 1998 as a joint venture between the Abu Dhabi National Oil Company (ADNOC) and Austria based Borealis, a leading provider of chemical and innovative plastics solutions. It is a groundbreaking international partnership at the forefront of the next generation of plastics innovation.

Hussain Sultan Lootah, Senior Vice President Middle East Africa at Borouge, briefing H.H. Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of The Supreme Council of Energy in Dubai, about the contribution of Borouge’s innovative plastics solutions to sustainability, during the presence of H.E. Suhail Mohammed Al Mazroui, UAE Minister of Energy, Rashed Saud Al Shamsi, Chairman of Borouge’s Marketing & Sales Company and Wim Roels, CEO of Borouge’s Marketing & Sales Company.

Borouge management team in front of Borouge stand at WETEX 2013 exhibition

  All News >>