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5/22/2013

Borouge, a leading provider of innovative, value creating plastics solutions, highlighted the introduction of its successful GB306SAFC grade, a unique short glass fibre reinforced polypropylene (PP) that contributes to enhancing the development of automotive industry in China. The demonstration of the solution was made at Chinaplas 2013, held in Guangzhou from May 20-23.   

Borouge’s GB306SAFC PP, produced at Borouge’s Compounding Manufacturing Plant in Shanghai, is being specified to replace polyamide (PA) components in  air intake manifolds of the MPI 1.4L and 1.6L gasoline engines of Volkswagen’s leading models, such as Golf, Polo, Jetta and Lavida.

“The successful application of GB306SAFC by Volkswagen, and their part supplier Roechling, paves the way for Borouge to expand its market share in the air intake manifold business in China and strengthens Borouge’s position as a provider of value added, innovative plastics solutions in  the automotive market,” said Thomas Rothmayer, Borouge’s Head of Mobility Competence Centre.

With the use of GB306SAFC, the mass of the automotive parts is reduced by 15% and the cost by 20%, compared to polyamide. In addition, Borouge’s high performance PP compound shows excellent mechanical properties even in humid environment.

Borouge has been growing rapidly in China’s automotive market mainly after the inauguration of its manufacturing plant and the Application Centre in Shanghai three years ago. Today, Borouge’s innovative plastics solutions are widely used in many automotive parts such as bumpers, body panels, trims and dashboards, not only in China but in the whole Asia Pacific region.

“Borouge’s success in the market is being built on technical competence and market understanding to create value for our customers”, commented Umberto Granata, Borouge’s Vice President of Marketing Centre Mobility. “Together with our manufacturing base and Application Centre close to our customers, Borouge is providing solutions and services tailor made for our customers’ needs.”

In March 2013, Borouge and Borealis launched an online bi-lingual marketing campaign entitled “Driving tomorrow”. The campaign aims to highlight the benefits that Borouge’s innovative plastics solutions can bring to the automotive industry in terms of reducing vehicle weight for optimal performance. Information about the campaign is available through the websites:  www.borougedrivingtomorrow.com or www.borealisdrivingtomorrow.com .

Borouge was established in 1998 as a joint venture between the Abu Dhabi National Oil Company (ADNOC) and Austria based Borealis, a leading provider of chemical and innovative plastics solutions. It is a groundbreaking international partnership at the forefront of the next generation of plastics innovation.

Ivan Xu, Borouge’s Marketing Manager – Mobility, briefing
Ivan Xu, Borouge’s Marketing Manager – Mobility, briefing Rashed Saud Al Shamsi, Director of Petrochemicals at ADNOC and Chairman of Borouge’s Marketing & Sales Company, and Board Members about the Company’s solutions provided to Chinese automotive industry.

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