Borouge is the Principal Sponsor of Arabplast 2015
Borouge, a leading provider of innovative, value creating plastics solutions, will participate as a Principal Sponsor at Arabplast 2015, the largest plastics, petrochemicals and rubber industry trade show in the Middle East and North Africa region, due to be held at Dubai International Convention & Exhibition Centre from 10-13 January 2015.
Occupying a display stand of 450 sqm in Hall 7, Borouge’s participation at Arabplast reflects the growing significance of the event as the most important plastics exhibition in the Middle East where top leading plastics producers, manufacturers and convertors from the GCC and other parts of the world meet to discuss and exchange knowledge and best practices and learn about the latest technologies used in the industry.
“As Principal Sponsor, Arabplast provides us with a unique opportunity to underline our contribution to further support the plastics industry in the MENA region and highlight our growing position as a leading provider of innovative and sustainable plastics solutions that make a difference to society,” said Wim Roels, CEO, Borouge Pte Ltd. “Arabplast is an ideal platform to showcase our growth and investments in innovation and how we provide the market with the most advanced polyolefin solutions that meet the increasing demand due to the growing urbanisation and rapid infrastructure growth.”
Hazeem Sultan Al Suwaidi, Senior Vice President Middle East Africa )MEAE), Borouge, added “We have seen in previous years that Arabplast is a powerful venue to showcase plastic industry developments raising awareness amongst customers, particularly in the infrastructure and specialty packaging sectors, regarding our differentiated, high-quality plastics solutions. From our perspective, Arabplast is an important sales platform into the Middle East region.”
Arabplast has emerged as one of the largest trade shows for plastics, rubber and petrochemicals industries in the world, and it has attracted leading companies to discuss major industry related issues and exchange ideas and experiences to better improve the plastics industry and help face the future challenges.
“The petrochemicals industry is a major contributor to the GCC economies,” said Satish Khanna, General Manager of Al Fajer Information & Services, organiser of Arabplast 2015. “Gulf petrochemical companies are aggressively competing to showcase their latest technologies in plastic manufacturing at the forthcoming Arabplast 2015.”
Arabplast 2015 will see a growth of 20 per cent with a record number of exhibitors and sponsors compared to 2013. Over 1,100 companies from 45 countries are going to participate at Arabplast 2015. This reflects the growing importance of the event as seen by the GCC countries who are aiming to strengthen their manufacturing industries, including both plastics and rubber sectors.
Borouge will be demonstrating its wide range of innovative plastics solutions for infrastructure, automotive and advanced packaging that contribute to addressing major global challenges such as climate change, food protection, access to fresh water, energy conservation, healthcare and waste management.
Borouge will showcase its latest polyethylene (PE) and polypropylene (PP) innovative solutions for a wide range of pipe, wire and cable, film & fibre and moulding applications, in addition to highlighting its growth and expansion projects such as Borouge 3 which enables the Company to increase its total annual production capacity from 2 million to 4.5 million tonnes of polyolefins in 2014, making the Borouge Ruwais site the world’s largest integrated polyolefins plant.
A joint venture between the Abu Dhabi National Oil Company (ADNOC), one of the world’s major oil and gas companies, and Austria-based Borealis, a leading provider of chemical and innovative plastics solutions, Borouge is a groundbreaking international partnership at the forefront of the next generation of plastics innovation.