Abu Dhabi, United Arab Emirates – 13 March 2018: Borouge participated as a Platinum Sponsor at the 5th edition of the Gulf Petrochemicals and Chemicals Association’s (GPCA) Research & Innovation Summit showcasing its latest plastics innovations and versatile polyolefin products.
Held in Dubai from 11-13 March 2018, under the theme of ‘Capitalising on Innovation: A Growth Imperative’, the Summit provided Borouge with an opportunity to demonstrate its Research and Development (R&D) capabilities and the role Borouge’s innovation capabilities play in driving success and sustainability in the plastics industry in the region.
“Having one of the most state-of-the-art Research and Development centres in the Middle East region, Borouge Innovation Centre enables us to maintain our leading position as the provider of choice of pioneering, innovative and sustainable plastics solutions that create value to our customers benefiting from the sophisticated proprietary technologies we use to create our solutions for infrastructure, energy, packaging, mobility, agriculture and healthcare,” said Ahmed Omar Abdulla, CEO of Abu Dhabi Polymers Company (Borouge).
As one of the first Middle East petrochemicals companies to introduce innovative advanced plastics technologies, Borouge embeds its cross-functional innovation process in every business aiming to provide differentiated solutions at scale that contribute to improving customers’ cost effectiveness, enhancing production costs, ensuring consistent quality of solutions and increasing profitability.
“With such a creative and integrated management of Borouge’s innovation portfolio, more than 17% of our annual sales are generated by new products which were introduced into the market in the past five years,” Dr Thorsten Loehl, Vice President Innovation Centre at Borouge. “In four years, Borouge succeeded in delivering more than 25 new products, contributing to enhancing sales margins and elevating Borouge’s brand reputation as an innovator in its key markets.”
In a presentation he delivered during the Summit, Dr Loehl highlighted the features of Anteo™, the new family of linear low density polyethylene (LLDPE) grade that Borouge has introduced to the Middle East for the first time in October 2017. Becoming a central pillar of Borouge’s competitive edge over its competitors, Anteo™ has been developed in Linz, Austria and scaled up and produced at Borouge’s Ruwais plants using the Borstar® Bimodal Terpolymer (BBT) technology for the global packaging market.
“Enabled by the excellent cooperation and technology exchange between Borouge and Borealis, Anteo™ is a key ingredient for higher performance and more sustainable multilayer applications for a flexible packaging solution. More importantly, Anteo™ boasts a unique combination of end-use properties and proven benefits including unparalleled and easy processability, sealing integrity and speed, remarkable puncture resistance and pleasing optics for enhanced shelf appeal,” Dr Loehl added.
Borouge also hosted a dinner for its customers to strengthen mutual business ties and relations and discuss meeting their requirements with the supply of the best innovative plastics solutions that create value to their businesses.