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2/25/2008
Wire 2008, Hall 10 Stand D72 - 31 March – 4 April 2008 - Messe Düsseldorf, Germany

Borouge and Borealis, the world’s leading providers of innovative, value creating plastics solutions for the wire and cable industry, will present their active commitment to investing in and providing technically advanced, high quality, cost-effective solutions for the industry at the forthcoming Wire 2008 exhibition. Innovative product developments and capacity investments to meet the needs of the growing wire and cable market will take centre stage at Stand D72 Hall 10 from 31 March – 4 April 2008 in Düsseldorf, Germany.

There Borouge and Borealis will launch a pioneering low voltage solution to Wire 2008 visitors, reinforcing its pledge to keep wire and cable manufacturers competitive through plastic innovations that deliver increased productivity, cost reductions and energy savings, while ensuring end-users receive the best quality cables for distributing energy and transmitting information.

This commitment is supported by Borealis’ EUR370 million investment in Stenungsund, Sweden. There a new 350,000 t/y high pressure low density polyethylene (LDPE) plant, and modernisation and streamlining of compounding and related material handling facilities - all due for completion at the end of 2009 - will enhance capability to provide advanced materials for the global wire and cable market. It builds upon the cross-linkable polyethylene (XLPE) capacity that came on stream in the second half of 2007.

Latest product developments will be presented alongside the complete line of high productivity Supercure™ XLPE cable insulations, Borcell™ cellular materials for low signal attenuation for radio frequency cables, and the Visico™/ Ambicat™ catalyst system, which simplifies production of low voltage cable insulation leading to reduced costs and energy savings.

“The Asian and Middle East Wire and Cable markets are very demanding in terms of product quality and overall manufacturing efficiency. It is important to continue our value creation through innovation approach to make our customers more successful in bringing reliable and high performance products to these rapidly growing markets,” says Hu Wei, Borouge Vice President Wire and Cable. “At Wire 2008, we are looking to broaden our understanding of our current and potential customer needs to ensure that our responses provide the most effective solutions.”

The biennial, international Wire exhibition is a key forum for the exchange of information from people across the industry. Borouge and Borealis have more than 40 years experience in providing consistently high-quality polyolefin compounds to the Wire and Cable industry and is the world leader in this market segment.

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For further information please contact:
Marnie Woodd, Group Communications Adviser, Borouge
tel. +97126070826 marnie.woodd@borouge.com

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