Sign In
 
Back Print
  
  
12/20/2001
Borouge today announced its successful start-up of its US$1.2 billion petrochemical complex in Ruwais, in the United Arab Emirates (UAE).

Major polyolefins producer and distributor Borouge today announced its successful start-up of its US$1.2 billion petrochemical complex in Ruwais, in the United Arab Emirates (UAE).

The 260-hectare complex consists of a 600,000 tonne/year ethylene cracker and two bimodal polyethylene plants, with an annual production of 450,000 tonnes, making it amongst the largest production facilities in the region. The layout of the 600,000 t/y cracker is specially designed to accommodate a 300,000 t/y expansion in future.  

The plant will specialise in producing high-, medium-, and linear low-density polyethylene using Borealis’ proprietary Borstar technology to meet the exacting needs of the packaging and pipe industries in the Middle East and Asia Pacific.

“The entire project has been completed within budget and on schedule,”said Joost Schrevens, CEO of Abu Dhabi Polymers Co Ltd (Borouge).”As the UAE’s first significant downstream investment, the complex boosts the country’s economy by opening up new possibilities for its vast gas resources and brings a higher level of technology, skills and employment opportunities for the local population.”

According to Hubert Puchner, CEO, Borouge Pte Ltd, the investment in Ruwais is a strategic move to reach its regional markets where strong demand for polyethylene, especially in the areas of pipes, films and blow moulding, is expected to exceed the global average.  The marketing company, which has been actively pre-marketing its products, will oversee the sales of the Ruwais plant output to target markets in the Middle East, East Africa, the Indian Subcontinent, North East Asia, South East Asia, Australia and New Zealand.  

“A key thrust in Borouge’s strategy is to bring quality bimodal polyethylene closer to its customers. Building the first Borstar plant in the Ruwais enables Borouge to deliver its products to its customers in the quickest and most cost efficient way,” added Mr Puchner.

The logistics and distribution of the finished products will be handled through local ports with the Abu Dhabi National Transport Company (ADNATCO) arranging transportation of the finished products from Ruwais to the ports export internationally.

Following the smooth plant start-up, Borouge’s immediate goal is to launch and market its Borstar products successfully, and capture its targeted market share across these regions, said Mr Puchner.

To support the sales of the Ruwais products, Borouge has set up full-fledged sales offices in Abu Dhabi, Hong Kong SAR, Shanghai, Beijing, and Mumbai, as well as agents in Australia, New Zealand, Egypt, Pakistan, Beirut and Thailand.

  All News >>