Borouge’s target markets include the Middle East, East Africa, the Indian subcontinent, Northeast Asia, Southeast Asia, and Asia Pacific.

Our marketing philosophy is to do it differently from the middle east – by focusing on value creation in differentiated high end applications and providing customers in the plastic industry a range of superior products accompanied by exceptional technical service and logistic excellence.

We keep in touch with our customers’ changing needs by working closely with them throughout the product value chain.  This helps to ensure that we present end-users with new product solutions to create value for the entire plastic industry.  This approach has reaped several examples of success for Borouge.

To support the sales of these products to the target markets, Borouge has set up an extensive sales network with offices in the Middle East and Asia Pacific, where customers can access an extensive range of polyolefin products, as well as technical expertise.