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Borouge, a leading provider of sustainable, innovative and value creating plastics solutions, will bring its holistic polyolefin solutions for infrastructure (pipe systems, and power and communication cables), automotive and advanced packaging applications to Chinaplas 2014, Asia’s biggest plastics and rubber trade fair. The show will be held in Shanghai from 23-26 April 2014. Borouge is inviting the plastics industry to visit them at Hall N2, Booth F01, to learn more about how Borouge can help its business partners increase their competitiveness and contribute to the Company’s vision of Shaping the Future with Plastics.
“This show provides a unique opportunity for the Asian market to learn about Borouge’s commitments to investing in production capacity, commercial operations and innovation capabilities,” said Wim Roels, CEO of Borouge’s Marketing & Sales Company. “Together with the most innovative plastic convertors and end-users, we are well prepared to meet Asia market’s booming demands and the specific needs of the market.”
At this year’s Chinaplas, Borouge will also be launching two new exciting innovative polyethylene solutions for the plastic caps and closures market. BorPureTM MB5568 and MB5569 will provide significant performance advantages and cost benefits that will allow brand owners and convertors to use less materials without compromising the integrity and performance of the closures for beverage bottles.
Borouge continues to innovate in the advanced packaging market with differentiated solutions that benefit the value chain. Reflecting this, an interactive “Value Calculator” iPhone and iPad App will also be launched at the exhibition helping customers quantify the environmental and financial impact of choosing Borouge’s materials. Borouge will also highlight its expansion projects that will contribute to increasing its production capacity of polyethylene and polypropylene solutions from the current 2 million to 4.5 million tonnes per year in 2014. This development will provide new value adding plastics solutions for infrastructure, automotive and advanced packaging markets.
Borouge will also organise three informative technical seminars during the show to share its unique plastics innovations:
  • Sustainable packaging solutions with cast polypropylene
  • Innovative solutions for rigid packaging
  • Advanced engineering lightweight solutions for automotive industry
Sustainability is one of the key focal points for the Company at the show, as Borouge is committed to addressing global challenges such as climate change, food preservation, access to fresh water, energy conservation and waste management with innovative plastics solutions. Many of the solutions showcased at Chinaplas this year will show how those solutions help customers to achieve sustainable growth and prosperity.
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